Features Make Google Cloud Platform Stand Apart

Stewart Smith

Archive article - published on January 25 2021

In a previous article, we examined the macro variables that exemplify the simplicity of Google Cloud Platform (GCP). These include scalability, concision, and efficiency. There’s an intangible nature to these qualities. They are properties of the overall platform, not part of the feature set. On their own, things like scalability and efficiency don’t exist. These concepts are defined by the platform’s features, which enable IT managers to realize their benefits.

Google has incorporated features into GCP that keep things approachable and user friendly. Chances are, a cheat sheet won’t even be needed. What’s more, they fully enable the realization of all of the benefits of those intangible macro variables.

GCP Is Simple, Without Lacking Robustness

It should be noted that simplicity, in this case, does not mean lacking robustness. Nothing could be further from the truth. Google has gone to lengths to ensure that the products and features within its platform meet all of the needs of businesses, making a cloud migration possible without being complicated or redundant.

What you won’t find in GCP is needless redundancy. The last thing an IT manager wants is to have to sift through piles of product offerings to determine which best meets his business needs. Google also carries this philosophy into its budget-friendly, straightforward pricing as well.


Differentiated By Its Features

If one thing defines Google Cloud Platform: its engineering expertise. The Kubernetes app management standard, which is also used by Google competitors, is a testament to this. As too are the company’s high-end compute offerings that address big data, analytics, and machine learning. This is the same type of simplicity and user-friendliness that has been incorporated into Google Workspace and Google Meet.

To appreciate how Google brings simplicity to reality in its Google Cloud Platform, below are some features that give it an edge over the competition.

Project Organization—Organizing projects and teams may not seem like a big deal until you’re responsible for dozens of them. GCP has streamlined the process by which IT professionals do this. With the creation of one master account, a manager can oversee the rest of the organization’s projects. Once a manager logs in, he can set permissions for any other project. This works like this out of the box. Competitors don’t handle this hierarchy building so elegantly, requiring multiple accounts, each with a separate set of users and permissions.

User Interface—All cloud services providers include a command-line interface (CLI) with their platform. Google makes the usage of its CLI incredibly easy. Once the Google SDK is installed, a simple init command from the terminal starts two-factor authentication and access. There are no tokens, no scripting, and no changing of roles required. If black screens with white letters are not your speed, Google does also provide a web user interface that can be handy for specific tasks.

Kubernetes Engine (GKE)—This is an area where Google is the hands-down leader. Notably, GKE lets you customize as you need, but default settings make sense. IT managers will not be overwhelmed by options or figure out how pieces fit together. Clusters can be spun with ease, and nodes are updated automatically.

Security—Google has made security a top priority in its platform. Google ensures that all data is encrypted between the platform, customer, and respective data centers. Persistent data on disk is encrypted with 256-bit AES keys, and the management system affords the creation of multiple layers of protection.

Performance—To keep businesses connected efficiently and effectively, Google has invested heavily in network infrastructure. This includes a massive commitment to an undersea network that connects the U.S., Europe, and Asia with multi-terabit bandwidth. Along with its unique tiered cloud network, businesses can be assured of maximum performance and throughput for their needs.

Artificial Intelligence—Google has taken an end-to-end approach to artificial intelligence. This makes it possible for data scientists to build and deploy models easily and to streamline workflows. Built-in are cutting edge AI technologies like TPUs and TensorFlow.

Comparing giants like AWS and GCP is not easy. Google, however, has made it a point to stick to keeping cloud migration simple. The design and features of its platform bear this.


If you’re considering a move to the cloud, see how Google Cloud Platform can lower your business’s cost and create a simpler cloud environment by booking a call with an expert today.

Stewart Smith
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