Site Impact
Big Data Pipeline
Technologies
Role in Project
WALT Labs partnered with Site Impact to design and implement a comprehensive big data pipeline solution that could handle their growing marketing data needs.
The Challenge
Site Impact faced challenges with their existing data infrastructure that couldn't scale to meet the demands of processing massive volumes of marketing analytics data in a timely manner.
WALT Solution
We architected a modern data pipeline using Google Cloud's BigQuery for analytics and Dataflow for real-time processing, enabling Site Impact to process marketing data at unprecedented scale.
Key Outcomes
- Implemented scalable big data pipeline on GCP
- Reduced data processing time significantly
- Enabled real-time marketing analytics
- Established foundation for future data initiatives
The Result
Scalable big data pipeline processing marketing analytics
About Site Impact
Site Impact is a leading digital marketing and advertising technology company that provides data-driven email, display, social, and connected TV marketing solutions. Their platform enables brands and agencies to reach targeted audiences at scale through proprietary data assets and programmatic delivery.
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